Journal of Interactive Marketing

Venue (Journal)

Homepage

Also Known As

Interactive marketing, JIM

913

Publications

108K

Citations

165

Concepts

About

Journal of Interactive Marketing is a journal.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	14	15	2.1K
2	Engineering	10	10	1.1K
3	Arts	9	9	586
4	Health Sciences	2	2	65
5	Law	1	1	22

Journal of Interactive Marketing

913

Publications

108K

Citations

Showing yearly statistics from 2000-2026.

Page 1

	Year	Citations
Co-creation experiences: The next practice in value creation C. K. Prahalad, Venkat Ramaswamy Journal of Interactive Marketing	2004	6.1K
Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? Thorsten Hennig‐Thurau, Kevin P. Gwinner, Gianfranco Walsh, Journal of Interactive Marketing	2004	5.7K
Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation Linda D. Hollebeek, Mark S. Glynn, Roderick J. Brodie Journal of Interactive Marketing	2014	2.9K
Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing Lisette de Vries, Sonja Gensler, Peter S. H. Leeflang Journal of Interactive Marketing	2012	2K
Internet forums as influential sources of consumer information Barbara Bickart, Robert M. Schindler Journal of Interactive Marketing	2001	1.7K
Net gain: Expanding markets through virtual communities John Hagel Journal of Interactive Marketing	1999	1.7K
Word of mouth communication within online communities: Conceptualizing the online social network Jo Brown, Amanda J. Broderick, Nick Lee Journal of Interactive Marketing	2007	1.6K
Exploring the value of online product reviews in forecasting sales: The case of motion pictures Chrysanthos Dellarocas, Xiaoquan Zhang, Neveen Awad Journal of Interactive Marketing	2007	1.5K
Intentional social action in virtual communities Richard P. Bagozzi, Utpal M. Dholakia Journal of Interactive Marketing	2002	1.5K
Collaborating to create: The Internet as a platform for customer engagement in product innovation Mohanbir Sawhney, Gianmario Verona, Emanuela Prandelli Journal of Interactive Marketing	2005	1.4K

Page 1