Concepedia

S. Siddarth

SS

20

Publications

1.9K

Citations

15

H-Index

1995

Active since

Affiliations

University of Southern California(Current)

University of British Columbia

Anderson University - South Carolina

University of California, Los Angeles

University of California, Riverside

S. Siddarth is an author at University of Southern California specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessEconomicsConsumer BehaviorConsumer ChoiceStatisticsInteractive MarketingAdvertising

Publications per year

1995–2016

20

Publications

20

The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity

Koen Pauwels, Dominique M. Hanssens, S. Siddarth · Journal of Marketing Research · 2002 · 445 citations

Brand Sales, Economics, Brand Choice +13

The Last Straw? Cigarette Advertising and Realized Market Shares among Youths and Adults, 1979–1993

Richard W. Pollay, S. Siddarth, Michael Siegel et al. · Journal of Marketing · 1996 · 280 citations

Social Marketing, Consumer Research, Tobacco Control +20

Determining Segmentation in Sales Response across Consumer Purchase Behaviors

Randolph E. Bucklin, S. Siddarth · Journal of Marketing Research · 1998 · 216 citations

Customer Satisfaction, Applied Economics, Consumer Research +20

Making the Cut: Modeling and Analyzing Choice Set Restriction in Scanner Panel Data

S. Siddarth, Randolph E. Bucklin, Donald G. Morrison · Journal of Marketing Research · 1995 · 124 citations

Consumer Uncertainty, Choice Theory, Consumer Research +22

To Zap or Not to Zap: A Study of the Determinants of Channel Switching During Commercials

S. Siddarth, Amitava Chattopadhyay · Marketing Science · 1998 · 123 citations

Consumer Decision Making, Advertising, Channel Switching +15

Rows per page

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