Concepedia

Amitava Chattopadhyay

AC

Statistics

Publications

51

Citations

5.7K

H-Index

37

Active since

1985

Affiliations

Hong Kong University of Science and Technology(Current)

INSEAD

University of British Columbia

McGill University

Amitava Chattopadhyay is an author at Hong Kong University of Science and Technology specializing in marketing, business, and psychology.

Publications per year

1985–2022

51

Publications

51

Effects of Color as an Executional Cue in Advertising: They're in the Shade

Gerald J. Gorn, Amitava Chattopadhyay, Tracey Yi et al. · Management Science · 1997 · 443 citations

Business, Marketing, Psychology +17

Consumer Control and Empowerment: A Primer

Luc Wathieu, Lyle Brenner, Ziv Carmon et al. · Marketing Letters · 2002 · 390 citations

Social Sciences, Marketing, Marketing Management +11

Waiting for the Web: How Screen Color Affects Time Perception

Gerald J. Gorn, Amitava Chattopadhyay, Jaideep Sengupta et al. · Journal of Marketing Research · 2004 · 366 citations

Social Sciences, Psychology, Social Psychology +11

Does Your Company Have the Right Logo? How and Why Circular- and Angular-Logo Shapes Influence Brand Attribute Judgments

Yuwei Jiang, Gerald J. Gorn, Maria Galli et al. · Journal of Consumer Research · 2015 · 288 citations

Business, Marketing, Marketing Management +17

Rethinking Marketing Programs for Emerging Markets

Niraj Dawar, Amitava Chattopadhyay · Long Range Planning · 2002 · 274 citations · Full text

Business, Marketing, Marketing Management +12

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