Concepedia

Amitava Chattopadhyay

AC

Statistics

Publications

51

Citations

5.6K

H-Index

37

Active since

1985

Affiliations

Hong Kong University of Science and Technology(Current)

University of British Columbia

University of Hong Kong

Amitava Chattopadhyay is an author at Hong Kong University of Science and Technology specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorAdvertisingBusinessBrand AwarenessBrand EquityMarketing CommunicationInteractive Marketing

Publications per year

1985–2022

51

Publications

51

Effects of Color as an Executional Cue in Advertising: They're in the Shade

Gerald J. Gorn, Amitava Chattopadhyay, Tracey Yi et al. · Management Science · 1997 · 436 citations

Behavioral Decision Making, Color Psychology, Affective Design +24

Consumer Control and Empowerment: A Primer

Luc Wathieu, Lyle Brenner, Ziv Carmon et al. · Marketing Letters · 2002 · 384 citations

Consumer Decision Making, Consumer Science, Management +7

Waiting for the Web: How Screen Color Affects Time Perception

Gerald J. Gorn, Amitava Chattopadhyay, Jaideep Sengupta et al. · Journal of Marketing Research · 2004 · 364 citations

Background Screen Color, Engineering, Ambient Display +21

Does Your Company Have the Right Logo? How and Why Circular- and Angular-Logo Shapes Influence Brand Attribute Judgments

Yuwei Jiang, Gerald J. Gorn, Maria Galli et al. · Journal of Consumer Research · 2015 · 277 citations

Right Logo, Consumer Research, Mere Circularity +21

Rethinking Marketing Programs for Emerging Markets

Niraj Dawar, Amitava Chattopadhyay · Long Range Planning · 2002 · 272 citations · Full text

Market Development, Management, Business +5

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