Rethinking Marketing Programs for Emerging Markets

The fortune at the bottom of the pyramid

Choice Reviews Online · 2005 · 981 citations

Public Affairs, Economics, Fundraising +2

New Strategies in Emerging Markets

David Arnold, John A. Quelch · Sloan management review · 1998 · 534 citations

Management, Strategic Management, Business Strategy +8

The end of corporate imperialism.

C. K. Prahalad, Kenneth Lieberthal · PubMed · 2003 · 464 citations

Business, International Business, Strategy +16

Competing with giants. Survival strategies for local companies in emerging markets.

Niraj Dawar, Tony S. Frost · PubMed · 1999 · 342 citations

Business, Strategic Management, Strategy +17