Statistics
Publications
50
Citations
5.6K
H-Index
28
Active since
1981
Affiliations
John A. Quelch is an author at Harvard University Press specializing in marketing, business, and management.
Publications per year
1981–2009
50
50
The Internet and International Marketing
John A. Quelch, Lisa R. Klein · Sloan management review · 1996 · 870 citations
Douglas B. Holt, John A. Quelch, Earl L. Taylor · PubMed · 2004 · 619 citations
Digital Marketing, International Marketing, Brand Strategy +17
José Luis Nueno, John A. Quelch · Business Horizons · 1998 · 589 citations
New Strategies in Emerging Markets
David Arnold, John A. Quelch · Sloan management review · 1998 · 534 citations
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