Concepedia

John A. Quelch

JA

Statistics

Publications

50

Citations

5.6K

H-Index

28

Active since

1981

Affiliations

Harvard University Press(Current)

Harvard University

John A. Quelch is an author at Harvard University Press specializing in business, marketing, and marketing management.

Publications per year

1981–2009

50

Publications

50

The Internet and International Marketing

John A. Quelch, Lisa R. Klein · Sloan management review · 1996 · 871 citations

, , +9

How global brands compete.

Douglas B. Holt, John A. Quelch, Earl L. Taylor · PubMed · 2004 · 619 citations

, , +11

The mass marketing of luxury

José Luis Nueno, John A. Quelch · Business Horizons · 1998 · 597 citations

, , +8

New Strategies in Emerging Markets

David Arnold, John A. Quelch · Sloan management review · 1998 · 534 citations

, , +8

Consumer Promotions and the Acceleration of Product Purchases

Scott A. Neslin, Caroline Henderson, John A. Quelch · Marketing Science · 1985 · 417 citations

, , +17

1–5 of 50