Concepedia

Caroline Henderson

CH

Statistics

Publications

9

Citations

1.1K

H-Index

9

Active since

1985

Affiliations

Dartmouth College(Current)

Caroline Henderson is an author at Dartmouth College specializing in management, business, and consumer behavior.

Top concepts

ManagementBusinessMarketingConsumer BehaviorConsumer ResearchEconomicsInteractive MarketingBehavioral Decision MakingAdvertisingBrand Strategy

Publications per year

1985–2010

9

Publications

9

Consumer Promotions and the Acceleration of Product Purchases

Scott A. Neslin, Caroline Henderson, John A. Quelch · Marketing Science · 1985 · 416 citations

Customer Satisfaction, Economics, Consumer Category Purchases +12

The Effects of Advertising on Brand Switching and Repeat Purchasing

John Deighton, Caroline Henderson, Scott A. Neslin · Journal of Marketing Research · 1994 · 245 citations

Targeted Advertising, Brand Strategy, Consumer Research +16

Negotiated belief structures and decision performance: An empirical investigation

James P. Walsh, Caroline Henderson, John Deighton · Organizational Behavior and Human Decision Processes · 1988 · 244 citations

Negotiation, Cognitive Science, Decision Performance +11

Wine as an Alternative Asset Class

Philippe Masset, Caroline Henderson · Journal of Wine Economics · 2010 · 83 citations

Empirical Finance, Economics, Financial Economics +13

The Effects of Advertising on Brand Switching and Repeat Purchasing

John Deighton, Caroline Henderson, Scott A. Neslin · Journal of Marketing Research · 1994 · 75 citations

Advertising, Management, Business +8

Rows per page

1–5 of 9