Scott A. Neslin

Challenges and Opportunities in Multichannel Customer Management

Scott A. Neslin, Dhruv Grewal, Robert Leghorn et al. · Journal of Service Research · 2006 · 1.1K citations

Management, Marketing, Marketing Management +12

Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions

Kusum L. Ailawadi, Scott A. Neslin, Karen Gedenk · Journal of Marketing · 2001 · 1K citations

Business, Marketing, Marketing Management +13

Revenue Premium as an Outcome Measure of Brand Equity

Kusum L. Ailawadi, Donald R. Lehmann, Scott A. Neslin · Journal of Marketing · 2003 · 993 citations

Business, Marketing, Marketing Management +15

Multichannel customer management: Understanding the research-shopper phenomenon

Peter C. Verhoef, Scott A. Neslin, Björn Vroomen · International Journal of Research in Marketing · 2007 · 983 citations

Business, Marketing, Marketing Management +14

Customer Channel Migration

Asim Ansari, Carl F. Mela, Scott A. Neslin · Journal of Marketing Research · 2008 · 603 citations

Business, Marketing, Marketing Management +15