Concepedia

Kusum L. Ailawadi

KL

38

Publications

7.5K

Citations

29

H-Index

1992

Active since

Affiliations

Dartmouth College(Current)

University of Virginia

University of Alberta

Syracuse University

Kusum L. Ailawadi is an author at Dartmouth College specializing in business, marketing, and management.

Top concepts

MarketingBusinessManagementConsumer ResearchConsumer BehaviorEconomicsConsumer Decision MakingBusiness StrategyBrand EquityBrand Awareness

Publications per year

1992–2022

38

Publications

38

Understanding retail branding: conceptual insights and research priorities

Kusum L. Ailawadi, Kevin Lane Keller · Journal of Retailing · 2004 · 1.1K citations

Marketing, Management, Business +7

Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions

Kusum L. Ailawadi, Scott A. Neslin, Karen Gedenk · Journal of Marketing · 2001 · 1K citations

Consumer Research, Brand Strategy, Value-conscious Consumer +19

Revenue Premium as an Outcome Measure of Brand Equity

Kusum L. Ailawadi, Donald R. Lehmann, Scott A. Neslin · Journal of Marketing · 2003 · 982 citations

Marketing, Advertising, Revenue Premium +10

Managing Multi- and Omni-Channel Distribution: Metrics and Research Directions

Kusum L. Ailawadi, Paul Farris · Journal of Retailing · 2017 · 388 citations

Engineering, Systems Engineering, Channel Access Method +4

An Empirical Analysis of the Determinants of Retail Margins: The Role of Store-Brand Share

Kusum L. Ailawadi, Bari A. Harlam · Journal of Marketing · 2003 · 370 citations

Store-brand Share, Customer Satisfaction, Buying Behavior +13

Rows per page

1–5 of 38