Concepedia

Karen Gedenk

KG

Statistics

Publications

13

Citations

2K

H-Index

13

Active since

1999

Affiliations

Universität Hamburg(Current)

Dartmouth College

Christian-Albrechts-Universität zu Kiel

University of Cologne

Tilburg University

Karen Gedenk is an author at Universität Hamburg specializing in marketing, business, and marketing management.

Publications per year

1999–2022

13

Publications

13

Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions

Kusum L. Ailawadi, Scott A. Neslin, Karen Gedenk · Journal of Marketing · 2001 · 1K citations

Business, Marketing, Marketing Management +13

The role of retail promotion in determining future brand loyalty: its effect on purchase event feedback

Karen Gedenk, Scott A. Neslin · Journal of Retailing · 1999 · 229 citations

Business, Marketing, Marketing Management +16

Decomposition of the Sales Impact of Promotion-Induced Stockpiling

Kusum L. Ailawadi, Karen Gedenk, Christian Lutzky et al. · Journal of Marketing Research · 2007 · 140 citations

Business, Marketing, Marketing Management +17

How much to give? — The effect of donation size on tactical and strategic success in cause-related marketing

Sarah S. Müller, Anne Fries, Karen Gedenk · International Journal of Research in Marketing · 2013 · 116 citations

Public Affairs, Marketing, Marketing Management +13

Heterogeneity and purchase event feedback in choice models: An empirical analysis with implications for model building

Kusum L. Ailawadi, Karen Gedenk, Scott A. Neslin · International Journal of Research in Marketing · 1999 · 99 citations

Business, Economics, Marketing +17

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