Concepedia

Sarah S. Müller

SS

Statistics

Publications

2

Citations

131

H-Index

2

Active since

2013

Affiliations

Universität Hamburg(Current)

Sarah S. Müller is an author at Universität Hamburg specializing in cause-related campaign design, marketing management, and marketing strategy.

Publications per year

2013–2016

2

Publications

2

How much to give? — The effect of donation size on tactical and strategic success in cause-related marketing

Sarah S. Müller, Anne Fries, Karen Gedenk · International Journal of Research in Marketing · 2013 · 116 citations

Public Affairs, Marketing, Marketing Management +13

The Cause Matters! How Cause Marketing Campaigns Can Increase the Demand for Conventional over Green Products

Sarah S. Müller, Nina Mažar, Anne Fries · Journal of the Association for Consumer Research · 2016 · 15 citations

Business, Marketing, Marketing Management +17

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