Concepedia

Anne Fries

AF

Statistics

Publications

3

Citations

141

H-Index

3

Active since

2010

Affiliations

Universität Hamburg(Current)

Anne Fries is an author at Universität Hamburg specializing in cause-related marketing, marketing management, and marketing.

Publications per year

2010–2016

3

Publications

3

How much to give? — The effect of donation size on tactical and strategic success in cause-related marketing

Sarah S. Müller, Anne Fries, Karen Gedenk · International Journal of Research in Marketing · 2013 · 116 citations

, , +13

The Cause Matters! How Cause Marketing Campaigns Can Increase the Demand for Conventional over Green Products

Sarah S. Müller, Nina Mažar, Anne Fries · Journal of the Association for Consumer Research · 2016 · 15 citations

, , +17

The Effects of Cause-Related Marketing Campaign Characteristics

Anne Fries · Marketing ZFP · 2010 · 10 citations

, , +3

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