Marketing ZFP

On Comparing Results from CB-SEM and PLS-SEM: Five Perspectives and Five Recommendations

Edward E. Rigdon, Marko Sarstedt, Christian M. Ringle · 2017 · 787 citations · Full text

Business, Marketing Management, Marketing Strategy +1

Conducting Mediation Analysis in Marketing Research

Carsten L. Demming, Steffen Jähn, Yasemin Boztuğ · 2017 · 121 citations · Full text

Social Sciences, Marketing, Marketing Management +8

Customer Value Management: An Overview and Research Agenda

Peter C. Verhoef, Jenny van Doorn, Matilda Dorotić · 2007 · 57 citations

Management, Marketing, Marketing Management +3

Service-Dominant Logic for Marketing

Michaela Haase · 2011 · 42 citations

Business, Marketing, Marketing Management +2

Internes Marketing

Henning S. Schulze · 1990 · 41 citations