Yasemin Boztuğ

Impact of health-related claims on the perception of other product attributes

Liisa Lähteenmäki, Piritta Lampila, Klaus G. Grunert et al. · Food Policy · 2010 · 207 citations

Advertising, Other Product Attributes, Behavioral Decision Making +11

Conducting Mediation Analysis in Marketing Research

Carsten L. Demming, Steffen Jähn, Yasemin Boztuğ · Marketing ZFP · 2017 · 120 citations · Full text

Advertising, Digital Marketing, Interactive Marketing +12

An integrative conceptual framework for analyzing customer satisfaction with shopping trip experiences in grocery retailing

Lars Esbjerg, Birger Boutrup Jensen, Tino Bech‐Larsen et al. · Journal of Retailing and Consumer Services · 2012 · 79 citations

Customer Experience, Customer Satisfaction, Customer Journey Analysis +13

Perception of Health Claims Among Nordic Consumers

Klaus G. Grunert, Liisa Lähteenmäki, Yasemin Boztuğ et al. · Journal of Consumer Policy · 2009 · 77 citations

Health Claims, Health Behavior, Consumer Research +4

A combined approach for segment-specific market basket analysis

Yasemin Boztuğ, Thomas Reutterer · European Journal of Operational Research · 2007 · 62 citations · Full text

Marketing Analytics, Data Science, Business Intelligence +9