Lars Esbjerg

An integrative conceptual framework for analyzing customer satisfaction with shopping trip experiences in grocery retailing

Lars Esbjerg, Birger Boutrup Jensen, Tino Bech‐Larsen et al. · Journal of Retailing and Consumer Services · 2012 · 79 citations

Customer Experience, Customer Satisfaction, Customer Journey Analysis +13

The fight between store brands and national brands—What's the score?

Hans Jørn Juhl, Lars Esbjerg, Klaus G. Grunert et al. · Journal of Retailing and Consumer Services · 2005 · 75 citations

Consumer Culture, Brand Equity, Brand Positioning +13

Comparing methods for measuring consumer willingness to pay for a basic and an improved ready made soup product

Klaus G. Grunert, Hans Jørn Juhl, Lars Esbjerg et al. · Food Quality and Preference · 2009 · 74 citations

Customer Satisfaction, Economics, Choice Model +13

The brand architecture of grocery retailers: Setting material and symbolic boundaries for consumer choice

Lars Esbjerg, Tino Bech‐Larsen · Journal of Retailing and Consumer Services · 2009 · 53 citations

Marketing, Brand Architecture, Consumer Culture +12

Animal Welfare and Mountain Products from Traditional Dairy Farms: How Do Consumers Perceive Complexity?

Anna Zuliani, Lars Esbjerg, Klaus G. Grunert et al. · Animals · 2018 · 48 citations · Full text