The fight between store brands and national brands—What's the score?

Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

Kevin Lane Keller · Journal of Marketing · 1993 · 10.5K citations

Customer Satisfaction, Brand Perception, Individual Consumer +14

Developing and validating measures of facets of customer-based brand equity

Richard G. Netemeyer, Balaji Krishnan, Chris Pullig et al. · Journal of Business Research · 2003 · 1.2K citations

Customer Satisfaction, Brand Equity, Management +9

Design and marketing of new products

John Lidstone · Long Range Planning · 1981 · 679 citations

Consumer-driven Product Development, New Products, Digital Marketing +6

Memory and Attentional Factors in Consumer Choice: Concepts and Research Methods

John Lynch, Thomas K. Srull · Journal of Consumer Research · 1982 · 605 citations

Behavioral Decision Making, Consumer Study, Consumer Research +21

Why Store Brand Penetration Varies by Retailer

Stephen J. Hoch · Marketing Science · 1997 · 594 citations

Product Labeling, Brand Strategy, Consumer Research +16