Memory and Attentional Factors in Consumer Choice: Concepts and Research Methods

Abstract

Journal Article Memory and Attentional Factors in Consumer Choice: Concepts and Research Methods Get access John G. Lynch, Jr., John G. Lynch, Jr. Search for other works by this author on: Oxford Academic PubMed Google Scholar Thomas K. Srull Thomas K. Srull Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 9, Issue 1, June 1982, Pages 18–37, https://doi.org/10.1086/208893 Published: 01 June 1982 Article history Received: 01 April 1981 Revision received: 01 October 1981 Published: 01 June 1982