Behavioral Consumer Theory is a theoretical framework within consumer behavior research that integrates psychological insights into economic models of decision-making to account for systematic deviations from rational choice assumptions.
1.1K
Publications
184.9K
Citations
2K
Authors
830
Institutions
Publications per year
2017–2026
257
Parents
Publications
1.1K
A New Approach to Consumer Theory
Kelvin Lancaster · Journal of Political Economy · 1966 · 8.2K citations
Golden Eggs and Hyperbolic Discounting
David Laibson · The Quarterly Journal of Economics · 1997 · 6.2K citations · Full text
Toward a positive theory of consumer choice
Richard H. Thaler · Journal of Economic Behavior & Organization · 1980 · 5.6K citations
1–5 of 1.1K
Authors
2K
- GR
21
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- RD
9
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8
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- RP
8
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- AG
7
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1–5 of 2K
Institutions
830
New York University
New York, United States
17 h-index
22 publications
1.6K citations
University of Pennsylvania
Philadelphia, United States
17 h-index
18 publications
2.7K citations
University of Michigan
Ann Arbor, United States
16 h-index
20 publications
2.7K citations
Cornell University
Ithaca, United States
16 h-index
19 publications
17K citations
Cardiff University
Cardiff, United Kingdom
15 h-index
29 publications
2.1K citations
Stanford University
Stanford, United States
15 h-index
20 publications
5.7K citations
Yale University
New Haven, United States
15 h-index
20 publications
6K citations
University of California, Berkeley
Berkeley, United States
14 h-index
19 publications
5.5K citations
1–8 of 830
Venues
- Journal of Consumer Research
JCR · 165 publications · 45K citations
97
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- Journal of Marketing Research
67 publications · 29.9K citations
41
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- Journal of Marketing
JM · 40 publications · 5.6K citations
29
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- Psychology and Marketing
37 publications · 2.5K citations
25
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- Journal of Consumer Psychology
30 publications · 4.2K citations
24
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