Ravi Dhar

Consumer Choice between Hedonic and Utilitarian Goods

Ravi Dhar, Klaus Wertenbroch · Journal of Marketing Research · 2000 · 2.2K citations

Business, Marketing, Marketing Management +17

Mechanism of activation of a human oncogene

Clifford J. Tabin, Scott M. Bradley, Cornelia I. Bargmann et al. · Nature · 1982 · 1.4K citations

Medicine, Cancer Biology, Molecular Biology +12

Consumer Preference for a No‐Choice Option

Ravi Dhar · Journal of Consumer Research · 1997 · 987 citations

Business, Marketing, Psychology +14

Increasing Mortality Due to End-Stage Liver Disease in Patients with Human Immunodeficiency Virus Infection

Ioana Bica, Barbara McGovern, Ravi Dhar et al. · Clinical Infectious Diseases · 2001 · 976 citations · Full text

Medicine, Infectious Diseases, Pharmacotherapy +15

Licensing Effect in Consumer Choice

Uzma Khan, Ravi Dhar · Journal of Marketing Research · 2006 · 947 citations

Social Sciences, Behavioral Sciences, Social Psychology +10