Klaus Wertenbroch - Concepedia

Author

Klaus Wertenbroch

INSEAD ORCID

Also Known As

KLAUS WERTENBROCH, Klaus Wertenbroch

Publications

7.8K

Citations

H-Index

Concepts

All Affiliations

INSEAD Yale University Duke University INSEAD University of Pennsylvania

About

Klaus Wertenbroch is an author at INSEAD specializing in management, behavioral decision making, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	15	16	5.3K
2	Business	10	10	4.4K
3	Arts	1	1	11
4	Law	1	1	30
5	Public Health	1	1	30

Klaus Wertenbroch

Publications

7.7K

Citations

H-Index

Page 1

	Year	Citations
Consumer Choice between Hedonic and Utilitarian Goods Ravi Dhar, Klaus Wertenbroch Journal of Marketing Research Behavioral Decision MakingConsumer ResearchRevealed PreferenceChoice ModelManagement	2000	2.1K
Procrastination, Deadlines, and Performance: Self-Control by Precommitment Dan Ariely, Klaus Wertenbroch Psychological Science Behavioral SciencesPerformance StudiesSelf-managementBehavioral Decision MakingTask Performance	2002	1.2K
Consumption Self-Control by Rationing Purchase Quantities of Virtue and Vice Klaus Wertenbroch Marketing Science Virtue ConsumersConsumer EconomicsBehavioral Decision MakingConsumer ResearchMarket Design	1998	829
Measuring Consumers' Willingness to Pay at the Point of Purchase Klaus Wertenbroch, Bernd Skiera Journal of Marketing Research Customer SatisfactionConsumer EconomicsBehavioral Decision MakingConsumer StudyConsumer Research	2002	705
Consumer Control and Empowerment: A Primer Luc Wathieu, Lyle Brenner, Ziv Carmon, Marketing Letters Consumer Decision MakingConsumer ScienceManagementConsumer ResearchConsumerism	2002	384
Option Attachment: When Deliberating Makes Choosing Feel like Losing Ziv Carmon, Klaus Wertenbroch, Marcel Zeelenberg Journal of Consumer Research	2003	328
Consumer Choice and Autonomy in the Age of Artificial Intelligence and Big Data Quentin André, Ziv Carmon, Klaus Wertenbroch, Customer Needs and Solutions	2017	282
When Do Losses Loom Larger than Gains? Dan Ariely, Joel Huber, Klaus Wertenbroch Journal of Marketing Research Behavioral Decision MakingSocial PsychologyConsumer ResearchLoss AversionBuying Behavior	2005	267
The Psychology of Intertemporal Discounting: Why are Distant Events Valued Differently from Proximal Ones? Dilip Soman, George Ainslie, Shane Frederick, Marketing Letters Proximal OnesBehavioral SciencesExperimental Decision MakingBehavioral Decision MakingSocial Psychology	2005	250
On the Perceived Value of Money: The Reference Dependence of Currency Numerosity Effects Klaus Wertenbroch, Dilip Soman, Amitava Chattopadhyay Journal of Consumer Research	2007	157

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