Concepedia

Klaus Wertenbroch

KW

32

Publications

7.7K

Citations

24

H-Index

1997

Active since

Affiliations

INSEAD(Current)

Yale University

Duke University

University of Pennsylvania

Klaus Wertenbroch is an author at INSEAD specializing in management, behavioral decision making, and marketing.

Top concepts

ManagementBehavioral Decision MakingMarketingConsumer ResearchBehavioral EconomicsBusinessConsumer ChoiceDecision ScienceConsumer BehaviorConsumer Decision Making

Publications per year

1997–2024

32

Publications

32

Consumer Choice between Hedonic and Utilitarian Goods

Ravi Dhar, Klaus Wertenbroch · Journal of Marketing Research · 2000 · 2.1K citations

Behavioral Decision Making, Consumer Research, Revealed Preference +16

Procrastination, Deadlines, and Performance: Self-Control by Precommitment

Dan Ariely, Klaus Wertenbroch · Psychological Science · 2002 · 1.2K citations

Behavioral Sciences, Performance Studies, Self-management +9

Consumption Self-Control by Rationing Purchase Quantities of Virtue and Vice

Klaus Wertenbroch · Marketing Science · 1998 · 829 citations

Virtue Consumers, Consumer Economics, Behavioral Decision Making +20

Measuring Consumers' Willingness to Pay at the Point of Purchase

Klaus Wertenbroch, Bernd Skiera · Journal of Marketing Research · 2002 · 705 citations

Customer Satisfaction, Consumer Economics, Behavioral Decision Making +23

Consumer Control and Empowerment: A Primer

Luc Wathieu, Lyle Brenner, Ziv Carmon et al. · Marketing Letters · 2002 · 384 citations

Consumer Decision Making, Consumer Science, Management +7

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