Bernd Skiera

The Impact of New Media on Customer Relationships

Thorsten Hennig‐Thurau, Edward C. Malthouse, Christian Friege et al. · Journal of Service Research · 2010 · 1.4K citations · Full text

Business, Marketing, Marketing Management +14

Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House

Edward C. Malthouse, Michael Haenlein, Bernd Skiera et al. · Journal of Interactive Marketing · 2013 · 786 citations

Business, Marketing, Marketing Management +16

Measuring Consumers' Willingness to Pay at the Point of Purchase

Klaus Wertenbroch, Bernd Skiera · Journal of Marketing Research · 2002 · 720 citations

Social Sciences, Economics, Marketing +17

Seeding Strategies for Viral Marketing: An Empirical Comparison

Oliver Hinz, Bernd Skiera, Christian Barrot et al. · Journal of Marketing · 2011 · 670 citations

Business, Marketing, Marketing Management +11

Referral Programs and Customer Value

Philipp Schmitt, Bernd Skiera, Christophe Van den Bulte · Journal of Marketing · 2010 · 286 citations · Full text

Business, Marketing, Marketing Management +15