Bernd Skiera - Concepedia

Author

Bernd Skiera

Goethe University Frankfurt ORCID

Also Known As

B. Skiera, BERND SKIERA, Bernd Skiera, Berndt Skiera, Goethe-Universität Frankfurt, K Sivakumar, Skiera, Bernd

298

Publications

9.7K

Citations

H-Index

189

Concepts

All Affiliations

Goethe University Frankfurt Deakin University University of Groningen Ludwig-Maximilians-Universität München Frankfurt School of Finance & Management

About

Bernd Skiera is an author at Goethe University Frankfurt specializing in business, marketing, and management.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	35	53	4.7K
2	Engineering	10	10	598
3	Arts	6	6	2.5K
4	Education	2	2	68
5	Law	1	1	69

Bernd Skiera

Publications

8.8K

Citations

H-Index

Page 1

	Year	Citations
The Impact of New Media on Customer Relationships Thorsten Hennig‐Thurau, Edward C. Malthouse, Christian Friege, Journal of Service Research Customer SatisfactionEntertainment MarketingEmerging MediaDigital MarketingMedia Innovation	2010	1.4K
Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House Edward C. Malthouse, Michael Haenlein, Bernd Skiera, Journal of Interactive Marketing	2013	771
Measuring Consumers' Willingness to Pay at the Point of Purchase Klaus Wertenbroch, Bernd Skiera Journal of Marketing Research Customer SatisfactionConsumer EconomicsBehavioral Decision MakingConsumer StudyConsumer Research	2002	705
Seeding Strategies for Viral Marketing: An Empirical Comparison Oliver Hinz, Bernd Skiera, Christian Barrot, Journal of Marketing Computational Social ScienceViral MarketingSocial MediaInteractive MarketingManagement	2011	660
Referral Programs and Customer Value Philipp Schmitt, Bernd Skiera, Christophe Van den Bulte Journal of Marketing Customer ExperienceCustomer SatisfactionReferral ProgramsLeading German BankCustomer Retention	2010	286
Internet-Based Virtual Stock Markets for Business Forecasting Martin Spann, Bernd Skiera Management Science Business AnalyticsVolume PredictionDecision AnalyticsManagementPrediction Market	2003	282
Not All Fun and Games: Viral Marketing for Utilitarian Products Christian Schulze, Lisa Schöler, Bernd Skiera Journal of Marketing MarketingViral MarketingSocial MediaDigital MarketingInteractive Marketing	2013	272
Dashboards as a Service Koen Pauwels, Tim Ambler, Bruce H. Clark, Journal of Service Research Marketing AnalyticsA A ServiceDigital MarketingService MonitoringBusiness Analytics	2009	239
Does Uncertainty Matter? Consumer Behavior Under Three-Part Tariffs Anja Lambrecht, Katja Seim, Bernd Skiera Marketing Science Does Uncertainty MatterConsumer EconomicsConsumer UncertaintyTradeConsumer Research	2007	235
Referral Programs and Customer Value Philipp Schmitt, Bernd Skiera, Christophe Van den Bulte Journal of Marketing Customer ExperienceCustomer SatisfactionReferral ProgramsLeading German BankCustomer Retention	2011	233

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