Christian Barrot

Seeding Strategies for Viral Marketing: An Empirical Comparison

Oliver Hinz, Bernd Skiera, Christian Barrot et al. · Journal of Marketing · 2011 · 670 citations

Business, Marketing, Marketing Management +11

The effect of social media interactions on customer relationship management

Olaf Maecker, Christian Barrot, Jan U. Becker · BuR - Business Research · 2016 · 82 citations · Full text

Business, Marketing, Marketing Management +15

The Role of Mere Closeness: How Geographic Proximity Affects Social Influence

Jannik Meyners, Christian Barrot, Jan U. Becker et al. · Journal of Marketing · 2017 · 78 citations

Social Sciences, Marketing, Marketing Management +9

Perceived Ethical Leadership Affects Customer Purchasing Intentions Beyond Ethical Marketing in Advertising Due to Moral Identity Self-Congruence Concerns

Niels Van Quaquebeke, Jan U. Becker, Niko Goretzki et al. · Journal of Business Ethics · 2017 · 54 citations

Business, Marketing, Marketing Management +14

Optimal Product-Sampling Strategies in Social Networks: How Many and Whom to Target?

Christian Schlereth, Christian Barrot, Bernd Skiera et al. · International Journal of Electronic Commerce · 2013 · 35 citations

Business, Marketing, Marketing Management +12