Christian Barrot - Concepedia

Concepedia

Author

Christian Barrot

Kühne Logistics University ORCID

Also Known As

CHRISTIAN BARROT, Christian Barrot

34

Publications

1.1K

Citations

13

H-Index

58

Concepts

All Affiliations

Kühne Logistics University Universität Hamburg Goethe University Frankfurt Christian-Albrechts-Universität zu Kiel

CB

About

Christian Barrot is an author at Kühne Logistics University specializing in marketing, management, and interactive marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	11	11	1K
2	Business	7	7	243
3	Engineering	2	2	53
4	Arts	1	1	660
5	Social Sciences	1	1	74

Christian Barrot

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14

Publications

1.1K

Citations

13

H-Index

	Year	Citations
Seeding Strategies for Viral Marketing: An Empirical Comparison Oliver Hinz, Bernd Skiera, Christian Barrot, Journal of Marketing Computational Social ScienceViral MarketingSocial MediaInteractive MarketingManagement	2011	660
The effect of social media interactions on customer relationship management Olaf Maecker, Christian Barrot, Jan U. Becker BuR - Business Research Social Media InteractionsCustomer SatisfactionConsumer ResearchCommunicationCustomer Community	2016	81
The Role of Mere Closeness: How Geographic Proximity Affects Social Influence Jannik Meyners, Christian Barrot, Jan U. Becker, Journal of Marketing Consumer UncertaintyMere ClosenessSocial GeographyConsumer ResearchSocial Influence	2017	74
Perceived Ethical Leadership Affects Customer Purchasing Intentions Beyond Ethical Marketing in Advertising Due to Moral Identity Self-Congruence Concerns Niels Van Quaquebeke, Jan U. Becker, Niko Goretzki, Journal of Business Ethics Customer SatisfactionAdvertising EthicsPerceived EthicalityManagementConsumer Research	2017	54
Optimal Product-Sampling Strategies in Social Networks: How Many and Whom to Target? Christian Schlereth, Christian Barrot, Bernd Skiera, International Journal of Electronic Commerce Social Network InformationEngineeringDigital MarketingTargeted AdvertisingConsumer Research	2013	34
Impact of Proactive Postsales Service and Cross-Selling Activities on Customer Churn and Service Calls Jan U. Becker, Martin Spann, Christian Barrot Journal of Service Research Marketing AnalyticsCustomer SatisfactionDigital MarketingConsumer ResearchBusiness Analytics	2019	28
Vickrey vs. eBay: Why Second-Price Sealed-Bid Auctions Lead to More Realistic Price-Demand Functions Christian Barrot, Sönke Albers, Bernd Skiera, International Journal of Electronic Commerce Electronic AuctionDigital MarketingConsumer ResearchRealistic Price-demand FunctionsWtp Information	2010	27
Referral programs, customer value, and the relevance of dyadic characteristics Guillermo Armelini, Christian Barrot, Jan U. Becker International Journal of Research in Marketing Customer ExperienceCustomer SatisfactionReferral ProgramsInteractive MarketingManagement	2015	24
Automatically identifying customer needs in user-generated content using token classification Sven Stahlmann, Henrik Leopold, Christian Barrot Decision Support Systems Natural Language ProcessingCustomer SatisfactionEngineeringInformation RetrievalData Science	2023	19
Impact of service pricing on referral behaviour Christian Barrot, Jan U. Becker, Jannik Meyners European Journal of Marketing Customer SatisfactionConsumer UncertaintyConsumer ResearchOnline Customer BehaviorPricing Policy	2013	17

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