Concepedia

Olaf Maecker

OM

Statistics

Publications

2

Citations

98

H-Index

2

Active since

2013

Affiliations

Universität Hamburg(Current)

Olaf Maecker is an author at Universität Hamburg specializing in marketing, brand communication, and relationship marketing.

Publications per year

2013–2016

2

Publications

2

The effect of social media interactions on customer relationship management

Olaf Maecker, Christian Barrot, Jan U. Becker · BuR - Business Research · 2016 · 82 citations · Full text

, , +15

Charts and demand: Empirical generalizations on social influence

Olaf Maecker, Nadja Sophia Grabenströer, Michel Clément et al. · International Journal of Research in Marketing · 2013 · 16 citations

, , +10

1–2 of 2