Jan U. Becker

Seeding Strategies for Viral Marketing: An Empirical Comparison

Oliver Hinz, Bernd Skiera, Christian Barrot et al. · Journal of Marketing · 2011 · 670 citations

Business, Marketing, Marketing Management +11

Market-Oriented Management: A Systems-Based Perspective

Jan U. Becker, Christian Homburg · Journal of Market-Focused Management · 1999 · 112 citations

Management, Strategic Management, Competitive Advantage +2

The impact of pre- and post-launch publicity and advertising on new product sales

Alexa B. Burmester, Jan U. Becker, Harald J. van Heerde et al. · International Journal of Research in Marketing · 2015 · 101 citations

Management, Marketing, Marketing Management +14

The effect of social media interactions on customer relationship management

Olaf Maecker, Christian Barrot, Jan U. Becker · BuR - Business Research · 2016 · 82 citations · Full text

Business, Marketing, Marketing Management +15

The Role of Mere Closeness: How Geographic Proximity Affects Social Influence

Jannik Meyners, Christian Barrot, Jan U. Becker et al. · Journal of Marketing · 2017 · 78 citations

Social Sciences, Marketing, Marketing Management +9