Journal of Market-Focused Management

Measuring Market Orientation: Generalization and Synthesis

Rohit Deshpandé, John U. Farley · 1998 · 722 citations · Full text

Business, Marketing, Marketing Management +6

Consumers' Trust in a Brand and the Link to Brand Loyalty

Geok Theng Lau, Sook Han Lee · 1999 · 669 citations

Business, Marketing, Marketing Management +12

Market orientation: Review, refinement, and roadmap

Bernard J. Jaworski, Ajay K. Kohli · 1996 · 661 citations

Business, Marketing, Marketing Management +12

Learning Orientation, Market Orientation, and Innovation: Integrating and Extending Models of Organizational Performance

William E. Baker, James M. Sinkula · 1999 · 411 citations

Management, Innovation Management, Organizational Behavior +12

Creating a Market Orientation

John C. Narver, Stanley F. Slater, Brian C. Tîetje · 1998 · 399 citations · Full text

Business, Marketing, Marketing Management +7