Customer Experience Management
Customer Experience Management is a strategic discipline within service management that focuses on designing, orchestrating, and continuously optimizing all touchpoints and interactions across the customer journey to create cohesive, value-laden, and emotionally resonant experiences that foster long-term customer engagement and loyalty.
8.8K
Publications
876.3K
Citations
15.1K
Authors
3.6K
Institutions
Publications per year
2017–2026
3.8K
8.8K
A Service Quality Model and its Marketing Implications
Christian Grönroos · European Journal of Marketing · 1984 · 6.5K citations
1–5 of 8.8K
15.1K
35
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33
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25
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24
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24
h-index
1–5 of 15.1K
3.6K

Hong Kong Polytechnic University
Hong Kong, Hong Kong
62 h-index
266 publications
21.2K citations

Pennsylvania State University
State College, United States
57 h-index
128 publications
23.3K citations

University of Central Florida
Orlando, United States
50 h-index
156 publications
24.8K citations

Griffith University
Brisbane, Australia
47 h-index
131 publications
15.4K citations
Karlstad University
Karlstad, Sweden
44 h-index
118 publications
15K citations
Michigan State University
East Lansing, United States
41 h-index
78 publications
11K citations

Cornell University
Ithaca, United States
40 h-index
91 publications
8.7K citations

Hanken School of Economics
Helsinki, Finland
39 h-index
83 publications
11.5K citations
1–8 of 3.6K
JBR · 289 publications · 45.1K citations
112
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347 publications · 32.7K citations
101
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148 publications · 67.6K citations
91
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216 publications · 28.9K citations
91
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208 publications · 23.4K citations
84
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1–5