Christian Grönroos

A Service Quality Model and its Marketing Implications

Christian Grönroos · European Journal of Marketing · 1984 · 6.5K citations

Business, Marketing, Marketing Management +14

Critical service logic: making sense of value creation and co-creation

Christian Grönroos, Päivi Voima · Journal of the Academy of Marketing Science · 2012 · 2.5K citations

Business, Philosophy, Strategic Management +13

From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing

Christian Grönroos · Asia-Australia Marketing Journal · 1994 · 2.3K citations

Business, Marketing, Marketing Management +11

The value concept and relationship marketing

Annika Ravald, Christian Grönroos · European Journal of Marketing · 1996 · 2.2K citations

Business, Marketing, Marketing Management +8

Service logic revisited: who creates value? And who co‐creates?

Christian Grönroos · European Business Review · 2008 · 1.8K citations

Business, Marketing, Marketing Management +8