Concepedia
Statistics
Publications
13
Citations
3.6K
H-Index
12
Active since
1996
Affiliations
Hanken School of Economics(Current)
Stockholm University
Annika Ravald is an author at Hanken School of Economics specializing in management, business, and marketing.
Top concepts
ManagementBusinessMarketingCustomer SatisfactionConsumer ResearchMarketing InsightsMarketing StrategyHealthRelationship MarketingBranding
Publications per year
1996–2023
The value concept and relationship marketing
Annika Ravald, Christian Grönroos · European Journal of Marketing · 1996 · 2.2K citations
Customer Profitability, Relationship Marketing, Customer Satisfaction +14
Service as business logic: implications for value creation and marketing
Christian Grönroos, Annika Ravald · Journal of service management · 2011 · 868 citations
Customer Satisfaction, Brand Strategy, Management +20
Customer experience management in the age of big data analytics: A strategic framework
Maria Holmlund, Yves Van Vaerenbergh, Robert Ciuchita et al. · Journal of Business Research · 2020 · 293 citations · Full text
Network management in emergent high-tech business contexts: Critical capabilities and activities
Fredrik Nordin, Annika Ravald, Kristian Möller et al. · Industrial Marketing Management · 2017 · 61 citations · Full text
Network Science, Organizational Communication, Technology Management +13
Marketing and the Logic of Service: Value Facilitation, Value Creation and Co-creation, and Their Marketing Implications
Christian Grönroos, Annika Ravald · Työväentutkimus Vuosikirja · 2009 · 47 citations · Full text
Value Facilitation, Customer Satisfaction, Value Theory +18
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