Concepedia

Robert Ciuchita

RC

7

Publications

634

Citations

7

H-Index

2013

Active since

Affiliations

Hanken School of Economics(Current)

Maastricht University

Maastricht School of Management

Robert Ciuchita is an author at Hanken School of Economics specializing in marketing, interactive marketing, and management.

ORCID

Top concepts

Publications per year

2013–2022

7

Publications

7

Customer experience management in the age of big data analytics: A strategic framework

Maria Holmlund, Yves Van Vaerenbergh, Robert Ciuchita et al. · Journal of Business Research · 2020 · 293 citations · Full text

Uncovering Collaborative Value Creation Patterns and Establishing Corresponding Customer Roles

Sabine Moeller, Robert Ciuchita, Dominik Mahr et al. · Journal of Service Research · 2013 · 130 citations · Full text

, , +20

It is Really Not a Game: An Integrative Review of Gamification for Service Research

Robert Ciuchita, Jonas Heller, Sarah Köcher et al. · Journal of Service Research · 2022 · 69 citations · Full text

, , +22

YouTube It Before You Buy It: The Role of Parasocial Interaction in Consumer-to-Consumer Video Reviews

Valeria Penttinen, Robert Ciuchita, Martina Čaić · Journal of Interactive Marketing · 2022 · 57 citations · Full text

, , +29

“Deal with it”: How coping with e-service innovation affects the customer experience

Robert Ciuchita, Dominik Mahr, Gaby Odekerken‐Schröder · Journal of Business Research · 2019 · 32 citations · Full text

, , +12

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