Concepedia

Author

Robert Ciuchita

Hanken School of EconomicsORCID

Also Known As

Ciuchita, Robert, Robert Ciuchita, Robert Petrut Andrei Ciuchita

19

Publications

646

Citations

7

H-Index

51

Concepts

All Affiliations

Hanken School of EconomicsMaastricht UniversityMaastricht School of Management
RC

About

Robert Ciuchita is an author at Hanken School of Economics specializing in marketing, interactive marketing, and management.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Management

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5

272

2

Business

4

4

215

3

Arts

2

2

126

4

Engineering

1

1

69

5

Behavioral Sciences

1

1

69

Robert Ciuchita

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7

Publications

634

Citations

7

H-Index

YearCitations

Customer experience management in the age of big data analytics: A strategic framework

Maria Holmlund, Yves Van Vaerenbergh, Robert Ciuchita,

Journal of Business Research

2020

293

Uncovering Collaborative Value Creation Patterns and Establishing Corresponding Customer Roles

Sabine Moeller, Robert Ciuchita, Dominik Mahr,

Journal of Service Research

2013

130

It is Really Not a Game: An Integrative Review of Gamification for Service Research

Robert Ciuchita, Jonas Heller, Sarah Köcher,

Journal of Service Research

2022

69

YouTube It Before You Buy It: The Role of Parasocial Interaction in Consumer-to-Consumer Video Reviews

Valeria Penttinen, Robert Ciuchita, Martina Čaić

Journal of Interactive Marketing

2022

57

“Deal with it”: How coping with e-service innovation affects the customer experience

Robert Ciuchita, Dominik Mahr, Gaby Odekerken‐Schröder

Journal of Business Research

2019

32

Programmatic advertising in online retailing: consumer perceptions and future avenues

Robert Ciuchita, Johanna Gummerus, Maria Holmlund,

Journal of service management

2022

27

Affordances advancing user-created communication (UCC) in service: interactivity, visibility and anonymity

Robert Ciuchita, Gustav Medberg, Valeria Penttinen,

Journal of service management

2022

26

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