Concepedia

Valeria Penttinen

VP

Statistics

Publications

4

Citations

260

H-Index

4

Active since

2022

Affiliations

Hanken School of Economics(Current)

Valeria Penttinen is an author at Hanken School of Economics specializing in communication, interactive marketing, and management.

ORCID

Top concepts

Publications per year

2022–2023

4

Publications

4

Virtual influencer marketing: the good, the bad and the unreal

Simone Lykke Tranholm Mouritzen, Valeria Penttinen, Susanne Pedersen · European Journal of Marketing · 2023 · 160 citations

YouTube It Before You Buy It: The Role of Parasocial Interaction in Consumer-to-Consumer Video Reviews

Valeria Penttinen, Robert Ciuchita, Martina Čaić · Journal of Interactive Marketing · 2022 · 57 citations · Full text

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Affordances advancing user-created communication (UCC) in service: interactivity, visibility and anonymity

Robert Ciuchita, Gustav Medberg, Valeria Penttinen et al. · Journal of service management · 2022 · 26 citations · Full text

, , +23

Hi, I’m taking over this account! Leveraging social media takeovers in fostering consumer-brand relationships

Valeria Penttinen · Journal of Business Research · 2023 · 17 citations · Full text

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