Concepedia

Gustav Medberg

GM

Statistics

Publications

4

Citations

399

H-Index

4

Active since

2014

Affiliations

Hanken School of Economics(Current)

Gustav Medberg is an author at Hanken School of Economics specializing in customer satisfaction, business, and management.

Top concepts

BusinessMarketingManagementCustomer SatisfactionCustomer ServiceConsumer ResearchValue TheoryService DesignService QualityInteractive Marketing

Publications per year

2014–2022

4

Publications

4

Netnography as a tool for understanding customers: implications for service research and practice

Kristina Heinonen, Gustav Medberg · Journal of Services Marketing · 2018 · 208 citations

Customer Experience, Customer Satisfaction, Purpose Understanding Customers +13

Value-in-use and service quality: do customers see a difference?

Gustav Medberg, Christian Grönroos · Journal of Service Theory and Practice · 2020 · 85 citations

Customer Experience, Customer Satisfaction, Service Quality +13

Invisible value formation: a netnography in retail banking

Gustav Medberg, Kristina Heinonen · International Journal of Bank Marketing · 2014 · 80 citations

Customer Experience, Customer Satisfaction, Customer Dominant Logic +23

Affordances advancing user-created communication (UCC) in service: interactivity, visibility and anonymity

Robert Ciuchita, Gustav Medberg, Valeria Penttinen et al. · Journal of service management · 2022 · 26 citations · Full text

Customer Experience, Customer Satisfaction, Digital Marketing +23

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