Kristina Heinonen

A customer‐dominant logic of service

Kristina Heinonen, Tore Strandvik, Jacob Mickelsson et al. · Journal of service management · 2010 · 756 citations

Customer Satisfaction, Cd Business Logic, Brand Strategy +18

Consumer activity in social media: Managerial approaches to consumers' social media behavior

Kristina Heinonen · Journal of Consumer Behaviour · 2011 · 624 citations

Cultural Consumption, Digital Marketing, Online Communication +30

“Futurizing” smart service: implications for service researchers and managers

Nancy Wuenderlich, Kristina Heinonen, Amy L. Ostrom et al. · Journal of Services Marketing · 2015 · 341 citations · Full text

Smart Service Provision, Service Innovation, Digital Marketing +20

Customer dominant value formation in service

Kristina Heinonen, Tore Strandvik, Päivi Voima · European Business Review · 2013 · 329 citations

Customer-dominant logic: foundations and implications

Kristina Heinonen, Tore Strandvik · Journal of Services Marketing · 2015 · 322 citations

Customer Experience, Customer Satisfaction, Consumer Research +21