Concepedia

Kristina Heinonen

KH

Statistics

Publications

50

Citations

5.1K

H-Index

31

Active since

2002

Affiliations

Hanken School of Economics(Current)

Agricultural Marketing Service

BI Norwegian Business School

Norwegian School of Economics

Kristina Heinonen is an author at Hanken School of Economics specializing in business, marketing, and customer relationship management.

Publications per year

2002–2025

50

Publications

50

A customer‐dominant logic of service

Kristina Heinonen, Tore Strandvik, Jacob Mickelsson et al. · Journal of service management · 2010 · 777 citations

Business, Marketing, Marketing Management +13

Consumer activity in social media: Managerial approaches to consumers' social media behavior

Kristina Heinonen · Journal of Consumer Behaviour · 2011 · 629 citations

Social Sciences, Marketing, Marketing Management +14

“Futurizing” smart service: implications for service researchers and managers

Nancy Wuenderlich, Kristina Heinonen, Amy L. Ostrom et al. · Journal of Services Marketing · 2015 · 344 citations · Full text

Management, Information Systems, Management Information Systems +17

Customer-dominant logic: foundations and implications

Kristina Heinonen, Tore Strandvik · Journal of Services Marketing · 2015 · 339 citations

Business, Marketing, Marketing Management +7

Customer dominant value formation in service

Kristina Heinonen, Tore Strandvik, Päivi Voima · European Business Review · 2013 · 337 citations

Business, Marketing, Marketing Management +9

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