Concepedia

Jacob Mickelsson

JM

6

Publications

904

Citations

6

H-Index

2010

Active since

Affiliations

Hanken School of Economics(Current)

Åbo Akademi University

Jacob Mickelsson is an author at Hanken School of Economics specializing in marketing insights, business, and management.

Top concepts

BusinessMarketingManagementMarketing InsightsConsumer BehaviorConsumer ResearchArtsBrandingBrand StrategyUser Experience

Publications per year

2010–2022

6

Publications

6

A customer‐dominant logic of service

Kristina Heinonen, Tore Strandvik, Jacob Mickelsson et al. · Journal of service management · 2010 · 756 citations

Customer Satisfaction, Cd Business Logic, Brand Strategy +18

Customer activity in service

Jacob Mickelsson · Journal of service management · 2013 · 74 citations

Customer Satisfaction, Consumer Research, Customer Activity +16

Digital advertising as service: introducing contextually embedded selling

Anna‐Greta Nyström, Jacob Mickelsson · Journal of Services Marketing · 2019 · 31 citations · Full text

Entertainment Marketing, Digital Marketing, Targeted Advertising +21

“Running is my boyfriend”: consumers’ relationships with activities

Jacob Mickelsson · Journal of Services Marketing · 2017 · 15 citations

Customer Experience, Consumer Motivation, Consumer Study +22

User-defined ecosystems in health and social care

Jacob Mickelsson, Ulla Särkikangas, Tore Strandvik et al. · Journal of Services Marketing · 2022 · 15 citations · Full text

Organizations, Family Medicine, Services Management +23

Rows per page

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