European Journal of Marketing

A Service Quality Model and its Marketing Implications

Christian Grönroos · 1984 · 6.5K citations

Business, Marketing, Marketing Management +14

Predictive model assessment in PLS-SEM: guidelines for using PLSpredict

Galit Shmueli, Marko Sarstedt, Joseph F. Hair et al. · 2019 · 3.8K citations

Management, Marketing, Tourism Management +12

The value concept and relationship marketing

Annika Ravald, Christian Grönroos · 1996 · 2.2K citations

Business, Marketing, Marketing Management +8

SERVQUAL: review, critique, research agenda

Francis Buttle · 1996 · 1.7K citations

Management, Information Systems, Quality Management +16

Rethinking some of the rethinking of partial least squares

Joseph F. Hair, Marko Sarstedt, Christian M. Ringle · 2019 · 1.6K citations

Business, Marketing Management, Marketing Analytics +9