Concepedia

Concept

marketing strategy

Variants

Marketing Strategies

Parents

32.7K

Publications

1.9M

Citations

54.6K

Authors

7K

Institutions

About

Marketing strategy is an academic concept and methodological framework investigating how organizations systematically analyze markets, allocate resources, and coordinate marketing activities over time to achieve defined goals and secure competitive advantage.

Top Authors

Rankings shown are based on concept H-Index.

PK

Northwestern University

CG

Hanken School of Economics

NF

Cardiff University

AG

University of Ulster

DV

University of Nicosia

Top Institutions

Rankings shown are based on concept H-Index.

Griffith University

Brisbane, Australia

Michigan State University

East Lansing, United States

University of Ulster

Coleraine, United Kingdom

Monash University

Melbourne, Australia