Concepedia

Behavioral Segmentation

Behavioral Segmentation is a form of market segmentation that divides a target market into distinct customer groups based on their observable behaviors in relation to products or services—such as usage patterns, purchasing behavior, brand loyalty, and responses to marketing stimuli—rather than on demographic or psychographic characteristics.

477

Publications

26K

Citations

1.2K

Authors

596

Institutions

Publications per year

2017–2026

137

Variants

Behavior-based Segmentation

Parents

Children

Publications

477

Benefit Segmentation: A Decision-oriented Research Tool

Russell I. Haley · Journal of Marketing · 1968 · 786 citations

, , +13

Segmentation by motivation in rural tourism: A Korean case study

Duk‐Byeong Park, Yooshik Yoon · Tourism Management · 2008 · 705 citations

, , +13

The Concept and Application of Life Style Segmentation

Joseph T. Plummer · Journal of Marketing · 1974 · 626 citations

, , +6

Benefit Segmentation: A Decision-Oriented Research Tool

Russell I. Haley · Journal of Marketing · 1968 · 426 citations

, , +13

A segmentation of behavior

William Condon, William D. Ogston · Journal of Psychiatric Research · 1967 · 379 citations

, , +5

1–5 of 477

Authors

1.2K

  1. SR
    Sharyn Rundle‐Thiele

    Griffith University, Australia

    6 publications · 208 citations

    6

    h-index

  2. TJ
    Tianyi Jiang

    New York University, United States

    4 publications · 160 citations

    4

    h-index

  3. TD
    Timo Dietrich

    Griffith University, Australia

    4 publications · 140 citations

    4

    h-index

  4. SD
    Sara Dolničar

    The University of Queensland, Australia

    4 publications · 172 citations

    4

    h-index

  5. RE
    Randolph E. Bucklin

    University of California, Los Angeles, United States

    4 publications · 396 citations

    4

    h-index

1–5 of 1.2K

Institutions

596

  1. Griffith University

    Brisbane, Australia

    11 h-index

    27 publications

    1K citations

  2. New York University

    New York, United States

    8 h-index

    11 publications

    759 citations

  3. Hong Kong Polytechnic University

    Hong Kong, Hong Kong

    8 h-index

    15 publications

    709 citations

  4. University of Washington

    Seattle, United States

    6 h-index

    6 publications

    121 citations

  5. Universidad de Sevilla

    Seville, Spain

    5 h-index

    12 publications

    248 citations

  6. Purdue University West Lafayette

    West Lafayette, United States

    5 h-index

    10 publications

    377 citations

  7. The University of Queensland

    Brisbane, Australia

    5 h-index

    6 publications

    241 citations

  8. University of Alabama

    Tuscaloosa, United States

    4 h-index

    7 publications

    283 citations

1–8 of 596

Venues

  1. Journal of Marketing Research

    19 publications · 1.5K citations

    17

    h-index

  2. Journal of Marketing

    JM · 15 publications · 2.5K citations

    15

    h-index

  3. Journal of Consumer Marketing

    11 publications · 659 citations

    11

    h-index

  4. International Journal of Bank Marketing

    10 publications · 415 citations

    10

    h-index

  5. 8

    h-index

1–5