Concepedia
Statistics
Publications
46
Citations
2.2K
H-Index
26
Active since
2013
Affiliations
Griffith University(Current)
The University of Queensland
Queensland University of Technology
University of Southern Denmark
University College South Denmark
Timo Dietrich is an author at Griffith University specializing in marketing, management, and social marketing.
Top concepts
MarketingManagementSocial MarketingPublic HealthConsumer ResearchEducationMedia MarketingBehavioral ScienceCommunicationUser Experience
Publications per year
2013–2022
Co-design: from expert- to user-driven ideas in public service design
Jakob Trischler, Timo Dietrich, Sharyn Rundle‐Thiele · Public Management Review · 2019 · 312 citations · Full text
Equal Idea Contributors, Engineering, Collaborative Design +17
Co-designing services with vulnerable consumers
Timo Dietrich, Jakob Trischler, Lisa Schuster et al. · Journal of Service Theory and Practice · 2017 · 159 citations · Full text
Participatory Design, Vulnerable Consumers, Community Engagement +15
Using social media to create engagement: a social marketing review
Sara Shawky, Krzysztof Kubacki, Timo Dietrich et al. · Journal of Social Marketing · 2019 · 133 citations · Full text
Customer Satisfaction, Digital Marketing, Online Communication +26
A dynamic framework for managing customer engagement on social media
Sara Shawky, Krzysztof Kubacki, Timo Dietrich et al. · Journal of Business Research · 2020 · 120 citations · Full text
Customer Satisfaction, Computational Social Science, Social Media +10
Long live the marketing mix. Testing the effectiveness of the commercial marketing mix in a social marketing context
Ville Lahtinen, Timo Dietrich, Sharyn Rundle‐Thiele · Journal of Social Marketing · 2020 · 108 citations · Full text
Consumer Study, Public Health Nutrition, Social Marketing +19
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