Concepedia

Timo Dietrich

TD

46

Publications

2.2K

Citations

26

H-Index

2013

Active since

Affiliations

Griffith University(Current)

The University of Queensland

Queensland University of Technology

University of Southern Denmark

University College South Denmark

Timo Dietrich is an author at Griffith University specializing in marketing, management, and social marketing.

Top concepts

MarketingManagementSocial MarketingPublic HealthConsumer ResearchEducationMedia MarketingBehavioral ScienceCommunicationUser Experience

Publications per year

2013–2022

46

Publications

46

Co-design: from expert- to user-driven ideas in public service design

Jakob Trischler, Timo Dietrich, Sharyn Rundle‐Thiele · Public Management Review · 2019 · 312 citations · Full text

Equal Idea Contributors, Engineering, Collaborative Design +17

Co-designing services with vulnerable consumers

Timo Dietrich, Jakob Trischler, Lisa Schuster et al. · Journal of Service Theory and Practice · 2017 · 159 citations · Full text

Participatory Design, Vulnerable Consumers, Community Engagement +15

Using social media to create engagement: a social marketing review

Sara Shawky, Krzysztof Kubacki, Timo Dietrich et al. · Journal of Social Marketing · 2019 · 133 citations · Full text

Customer Satisfaction, Digital Marketing, Online Communication +26

A dynamic framework for managing customer engagement on social media

Sara Shawky, Krzysztof Kubacki, Timo Dietrich et al. · Journal of Business Research · 2020 · 120 citations · Full text

Customer Satisfaction, Computational Social Science, Social Media +10

Long live the marketing mix. Testing the effectiveness of the commercial marketing mix in a social marketing context

Ville Lahtinen, Timo Dietrich, Sharyn Rundle‐Thiele · Journal of Social Marketing · 2020 · 108 citations · Full text

Consumer Study, Public Health Nutrition, Social Marketing +19

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