Journal of Social Marketing

An integrative model for social marketing

R. Craig Lefebvre · 2011 · 306 citations

Business, Marketing, Marketing Management +12

Developing more effective social marketing strategies

Walter Wymer · 2011 · 249 citations

Business, Marketing Management, Political Science +9

Transformative social marketing: co‐creating the social marketing discipline and brand

R. Craig Lefebvre · 2012 · 219 citations

Business, Marketing, Marketing Management +9

Regulation, public health and social marketing: a behaviour change trinity

Janet Hoek, Sandra C. Jones · 2011 · 183 citations

Public Health, Health Promotion, Marketing +11

Systematic literature review of best practice in food waste reduction programs

Jeawon Kim, Sharyn Rundle‐Thiele, Kathy Knox · 2019 · 141 citations · Full text

Public Health, Marketing, Consumer Behavior +16