R. Craig Lefebvre

Mobile Health Technology Evaluation

Santosh Kumar, Wendy Nilsen, Amy P. Abernethy et al. · American Journal of Preventive Medicine · 2013 · 943 citations · Full text

Nursing, Health Services Administration, Health Services Research +9

Dispositional optimism and recovery from coronary artery bypass surgery: The beneficial effects on physical and psychological well-being.

Michael F. Scheier, Karen A. Matthews, Jane F. Owens et al. · Journal of Personality and Social Psychology · 1989 · 716 citations

Medicine, Surgery, Cardiothoracic Surgery +15

Using the Stages of Change Model to Increase the Adoption of Physical Activity among Community Participants

Bess H. Marcus, Stephen W. Banspach, R. Craig Lefebvre et al. · American Journal of Health Promotion · 1992 · 472 citations

Public Health, Health Behavior, Health Promotion +17

An integrative model for social marketing

R. Craig Lefebvre · Journal of Social Marketing · 2011 · 306 citations

Business, Marketing, Marketing Management +12

Transformative social marketing: co‐creating the social marketing discipline and brand

R. Craig Lefebvre · Journal of Social Marketing · 2012 · 219 citations

Business, Marketing, Marketing Management +9