Concepedia
Statistics
Publications
64
Citations
3.8K
H-Index
36
Active since
1997
Affiliations
University of Lethbridge(Current)
Christopher Newport University
Deakin University
Griffith University
Walter Wymer is an author at University of Lethbridge specializing in marketing, business, and public affairs.
Publications per year
1997–2021
IT‐based services and service quality in consumer banking
Faye X. Zhu, Walter Wymer, Injazz Chen · International Journal of Service Industry Management · 2002 · 408 citations
Business, Information Systems, Information Technology +11
Developing more effective social marketing strategies
Walter Wymer · Journal of Social Marketing · 2011 · 249 citations
Business, Marketing Management, Political Science +9
A risk worth taking: Perceived risk as moderator of satisfaction, loyalty, and willingness-to-pay premium price
Riza Casidy, Walter Wymer · Journal of Retailing and Consumer Services · 2016 · 227 citations · Full text
Business, Marketing, Marketing Management +14
Dimensions of Business and Nonprofit Collaborative Relationships
Walter Wymer, Sridhar Samu · Journal of Nonprofit & Public Sector Marketing · 2003 · 215 citations
Public Affairs, Nonprofit Management, Strategic Management +16
The effect of fit and dominance in cause marketing communications
Sridhar Samu, Walter Wymer · Journal of Business Research · 2008 · 163 citations
Management, Marketing, Marketing Management +9
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