Journal of Nonprofit & Public Sector Marketing

Dimensions of Business and Nonprofit Collaborative Relationships

Walter Wymer, Sridhar Samu · 2003 · 215 citations

Public Affairs, Nonprofit Management, Strategic Management +16

Building Donor Loyalty: The Antecedents and Role of Commitment in the Context of Charity Giving

Adrian Sargeant, Lucy Woodliffe · 2007 · 175 citations · Full text

Public Affairs, Organizational Behavior, Fundraising +11

Developing a Marketing Strategy for Nonprofit Organizations: An Exploratory Study

Jennifer A. Pope, Elaine Sterrett Isely, Fidel Asamoa‐Tutu · 2009 · 170 citations · Full text

Business, Marketing, Marketing Management +6

Using Video to Build an Organization's Identity and Brand: A Content Analysis of Nonprofit Organizations' YouTube Videos

Richard D. Waters, Paul M. Jones · 2011 · 153 citations

Public Affairs, Communication, Organization Studies +17

Effect of Cause-Related Marketing on Attitudes and Purchase Intentions: The Moderating Role of Cause Involvement and Donation Size

Mahmood M. Hajjat · 2003 · 146 citations

Business, Marketing, Marketing Management +13