Concepedia

Adrian Sargeant

AS

70

Publications

4.7K

Citations

35

H-Index

1974

Active since

Affiliations

Henley College(Current)

Indiana University – Purdue University Indianapolis

University of the West of England

Indiana University

University of Reading

Adrian Sargeant is an author at Henley College specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingProsocial BehaviorSocial SciencesSocial ResponsibilityCustomer SatisfactionSocial InfluenceConsumer ResearchOrganizational Behavior

Publications per year

1974–2020

70

Publications

70

Charitable Giving: Towards a Model of Donor Behaviour

Adrian Sargeant · Journal of Marketing Management · 1999 · 387 citations

Behavioral Decision Making, Social Sciences, Donor Behaviour +17

Perceptual determinants of nonprofit giving behavior

Adrian Sargeant, John B. Ford, Douglas West · Journal of Business Research · 2005 · 321 citations

Behavioral Sciences, Philanthropy, Behavioral Decision Making +8

Trust and relationship commitment in the United Kingdom voluntary sector: Determinants of donor behavior

Adrian Sargeant, Stephen Lee · Psychology and Marketing · 2004 · 247 citations

Donor Behavior, Measurement Scales, Relationship Commitment +15

Gift giving: an interdisciplinary review

Adrian Sargeant, Lucy Woodliffe · International Journal of Nonprofit and Voluntary Sector Marketing · 2007 · 242 citations

Giftedness, Social Marketing, Consumer Research +22

Relationship Fundraising: How to Keep Donors Loyal

Adrian Sargeant · Nonprofit Management and Leadership · 2001 · 206 citations

Relationship Marketing, Customer Satisfaction, Philanthropy +13

Rows per page

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