Concepedia
Statistics
Publications
70
Citations
4.7K
H-Index
35
Active since
1974
Affiliations
Henley College(Current)
Indiana University – Purdue University Indianapolis
University of the West of England
Indiana University
University of Reading
Adrian Sargeant is an author at Henley College specializing in management, business, and marketing.
Top concepts
ManagementBusinessMarketingProsocial BehaviorSocial SciencesSocial ResponsibilityCustomer SatisfactionSocial InfluenceConsumer ResearchOrganizational Behavior
Publications per year
1974–2020
Charitable Giving: Towards a Model of Donor Behaviour
Adrian Sargeant · Journal of Marketing Management · 1999 · 387 citations
Behavioral Decision Making, Social Sciences, Donor Behaviour +17
Perceptual determinants of nonprofit giving behavior
Adrian Sargeant, John B. Ford, Douglas West · Journal of Business Research · 2005 · 321 citations
Behavioral Sciences, Philanthropy, Behavioral Decision Making +8
Trust and relationship commitment in the United Kingdom voluntary sector: Determinants of donor behavior
Adrian Sargeant, Stephen Lee · Psychology and Marketing · 2004 · 247 citations
Donor Behavior, Measurement Scales, Relationship Commitment +15
Gift giving: an interdisciplinary review
Adrian Sargeant, Lucy Woodliffe · International Journal of Nonprofit and Voluntary Sector Marketing · 2007 · 242 citations
Giftedness, Social Marketing, Consumer Research +22
Relationship Fundraising: How to Keep Donors Loyal
Adrian Sargeant · Nonprofit Management and Leadership · 2001 · 206 citations
Relationship Marketing, Customer Satisfaction, Philanthropy +13
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