Journal of Marketing Management

Experiential Marketing

Bernd H. Schmitt · 1999 · 2.8K citations

Business, Marketing, Marketing Management +17

Demystifying customer brand engagement: Exploring the loyalty nexus

Linda D. Hollebeek · 2010 · 1.4K citations

Business, Marketing, Marketing Management +17

Value‐driven relational marketing: From products to resources and competencies

Christian Grönroos · 1997 · 856 citations

Business, Marketing, Marketing Management +9

Brand Management Through Narrowing the Gap Between Brand Identity and Brand Reputation

Leslie de Chernatony · 1999 · 852 citations

Business, Marketing, Marketing Management +12

Quo Vadis, marketing? Toward a relationship marketing paradigm

Christian Grönroos · 1994 · 671 citations

Business, Marketing, Marketing Management +13