Concepedia
Statistics
Publications
110
Citations
14.4K
H-Index
62
Active since
1977
Affiliations
University of Birmingham(Current)
Universidad de Zaragoza
The Open University
Università della Svizzera italiana
Aston University
Leslie de Chernatony is an author at University of Birmingham specializing in brand management, business, and marketing.
Publications per year
1977–2018
Corporate branding and corporate brand performance
Fiona Harris, Leslie de Chernatony · European Journal of Marketing · 2001 · 895 citations
Business, Marketing, Marketing Management +15
Brand Management Through Narrowing the Gap Between Brand Identity and Brand Reputation
Leslie de Chernatony · Journal of Marketing Management · 1999 · 852 citations
Business, Marketing, Marketing Management +12
Defining A "Brand": Beyond The Literature With Experts' Interpretations
Leslie de Chernatony, Francesca Dall’Olmo Riley · Journal of Marketing Management · 1998 · 623 citations
Business, Marketing, Marketing Management +10
Consumer-Based Brand Equity Conceptualisation and Measurement
George Christodoulides, Leslie de Chernatony · International Journal of Market Research · 2010 · 501 citations
Business, Marketing, Marketing Management +11
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Elaine Wallace, Isabel Buil, Leslie de Chernatony · Journal of Product & Brand Management · 2014 · 494 citations · Full text
Business, Marketing, Marketing Management +14
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