Concepedia
Statistics
Publications
30
Citations
3K
H-Index
23
Active since
1994
Affiliations
Kingston University(Current)
The Open University
University of South Australia
Universidad de Zaragoza
London South Bank University
Francesca Dall’Olmo Riley is an author at Kingston University specializing in management, marketing, and business.
Top concepts
ManagementMarketingBusinessConsumer ResearchBrand AwarenessBrand EquityBrand StrategyBrand ManagementBrand DevelopmentCustomer Satisfaction
Publications per year
1994–2020
Defining A "Brand": Beyond The Literature With Experts' Interpretations
Leslie de Chernatony, Francesca Dall’Olmo Riley · Journal of Marketing Management · 1998 · 619 citations
Customer Satisfaction, Digital Marketing, Brand Strategy +16
Experts' Views About Defining Services Brands and the Principles of Services Branding
Leslie de Chernatony, Francesca Dall’Olmo Riley · Journal of Business Research · 1999 · 317 citations
Marketing, Defining Services Brands, Personal Branding +13
Added value: its nature, roles and sustainability
Leslie de Chernatony, Fiona Harris, Francesca Dall’Olmo Riley · European Journal of Marketing · 2000 · 278 citations
Engineering, Sustainable Development, Consumer Research +23
Modelling the components of the brand
Leslie de Chernatony, Francesca Dall’Olmo Riley · European Journal of Marketing · 1998 · 257 citations
Brand Strategy, Consumer Research, Social Sciences +16
Online grocery shopping: the influence of situational factors
Chris Hand, Francesca Dall’Olmo Riley, Patricia Harris et al. · European Journal of Marketing · 2009 · 251 citations
Marketing Analytics, Digital Marketing, Consumer Study +19
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