Concepedia
Statistics
Publications
19
Citations
2.7K
H-Index
17
Active since
1998
Affiliations
The Open University(Current)
University of Stirling
Cranfield University
University of Birmingham
University of Waterloo
Fiona Harris is an author at The Open University specializing in marketing, business, and marketing management.
Publications per year
1998–2015
Corporate branding and corporate brand performance
Fiona Harris, Leslie de Chernatony · European Journal of Marketing · 2001 · 895 citations
Business, Marketing, Marketing Management +15
Corporate marketing and service brands ‐ Moving beyond the fast‐moving consumer goods model
Malcolm McDonald, Leslie de Chernatony, Fiona Harris · European Journal of Marketing · 2001 · 349 citations · Full text
Business, Marketing, Marketing Management +10
Sustainable clothing: challenges, barriers and interventions for encouraging more sustainable consumer behaviour
Fiona Harris, Helen Roby, Sally Dibb · International Journal of Consumer Studies · 2015 · 332 citations · Full text
Social Sciences, Sustainability Management, Fashion Design +11
Added value: its nature, roles and sustainability
Leslie de Chernatony, Fiona Harris, Francesca Dall’Olmo Riley · European Journal of Marketing · 2000 · 280 citations
Business, Marketing, Strategic Management +12
Developing Corporate Brands Through Considering Internal and External Stakeholders
Leslie de Chernatony, Fiona Harris · Corporate Reputation Review · 2000 · 146 citations
Business, Marketing, Marketing Management +16
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