Concepedia
Statistics
Publications
19
Citations
2.6K
H-Index
17
Active since
1998
Affiliations
The Open University(Current)
University of Stirling
Cranfield University
University of Birmingham
University of Waterloo
Fiona Harris is an author at The Open University specializing in management, marketing, and consumer research.
Top concepts
ManagementMarketingConsumer ResearchBusinessBrand StrategyBrand ManagementBrand EquityBrand AwarenessBrand DevelopmentAdvertising
Publications per year
1998–2015
Corporate branding and corporate brand performance
Fiona Harris, Leslie de Chernatony · European Journal of Marketing · 2001 · 886 citations
Brand Strategy, Key Factors, Brand Loyalty +18
Corporate marketing and service brands ‐ Moving beyond the fast‐moving consumer goods model
Malcolm McDonald, Leslie de Chernatony, Fiona Harris · European Journal of Marketing · 2001 · 348 citations
Consumer Research, Brand Strategy, Service Branding +17
Sustainable clothing: challenges, barriers and interventions for encouraging more sustainable consumer behaviour
Fiona Harris, Helen Roby, Sally Dibb · International Journal of Consumer Studies · 2015 · 315 citations · Full text
Sustainable Consumer Behaviour, Engineering, Sustainable Consumption +16
Added value: its nature, roles and sustainability
Leslie de Chernatony, Fiona Harris, Francesca Dall’Olmo Riley · European Journal of Marketing · 2000 · 278 citations
Engineering, Sustainable Development, Consumer Research +23
Developing Corporate Brands Through Considering Internal and External Stakeholders
Leslie de Chernatony, Fiona Harris · Corporate Reputation Review · 2000 · 145 citations
Brand Equity, Corporate Brands, Positioning (Marketing) +9
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