Malcolm McDonald - Concepedia

Author

Malcolm McDonald

Also Known As

M McDonald, M. McDonald, M.H.B. McDonald, Malcolm H. B. McDonald, Malcolm H.B. McDonald, Malcolm McDonald, Malcolm Mcdonald, McDonald, Malcolm 1938-

281

Publications

Citations

H-Index

Concepts

All Affiliations

Cranfield University

About

Malcolm McDonald is an author at Cranfield University specializing in management, marketing, and marketing management.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	17	22	1.2K
2	Business	15	19	1.2K
3	Education	2	2	44
4	Arts	1	1	18
5	Medicine	1	1	26

Malcolm McDonald

Publications

1.7K

Citations

H-Index

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	Year	Citations
Corporate marketing and service brands ‐ Moving beyond the fast‐moving consumer goods model Malcolm McDonald, Leslie de Chernatony, Fiona Harris European Journal of Marketing Consumer ResearchBrand StrategyService BrandingBrand LoyaltyManagement	2001	348
Factors for Success in Customer Relationship Management (CRM) Systems Hugh Wilson, Elizabeth Daniel, Malcolm McDonald Journal of Marketing Management	2002	261
Key account management: Theory, practice and challenges Malcolm McDonald, Tony Millman, Beth Rogers Journal of Marketing Management Business-to-business ResearchMoney ManagementManagementKey Account RelationshipsDigital Identity Management	1997	211
Ten barriers to marketing planning Malcolm McDonald Journal of Marketing Management Consumer ResearchBrand StrategyMarketing FunctionMarketing PlanningManagement	1989	82
Market segmentation: organizational archetypes and research agendas Mark Jenkins, Malcolm McDonald European Journal of Marketing Organizational ArchetypesOrganizational StructureImplicit LevelMarket AnalysisManagement	1997	79
Strategic marketing planning: Theory, practice and research agendas Malcolm McDonald Journal of Marketing Management Early 1960SStrategic ThinkingScientific Planning ModelManagementBusiness	1996	76
Interaction of locus of control and type of performance feedback: Considerations of external validity. Reuben M. Baron, Gloria Cowan, Richard L. Ganz, Journal of Personality and Social Psychology Performance ManagementPerformance StudiesBehavioral Decision MakingExternal ValidityTask Performance	1974	55
Marketing planning and corporate culture: A conceptual framework which examines management attitudes in the context of marketing planning John Leppard, Malcolm McDonald Journal of Marketing Management	1991	54
The role of marketing past, present and future Tim Denison, Malcolm McDonald Journal of Marketing Practice Applied Marketing Science Marketing′s Poor ContributionHistory Of MarketingManagementBusinessMarketing Communication	1995	54
Market segmentation : a step-by-step approach to creating profitable market segments Malcolm McDonald, Ian Dunbar Medical Entomology and Zoology Marketing AnalyticsBusiness IntelligenceBusiness AnalyticsMarket DesignStep-by-step Approach	1995	53

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