Concepedia

Malcolm McDonald

MM

28

Publications

1.7K

Citations

19

H-Index

1974

Active since

Affiliations

Cranfield University(Current)

Malcolm McDonald is an author at Cranfield University specializing in management, marketing, and marketing management.

Top concepts

ManagementMarketingMarketing ManagementBusinessMarketing StrategyBusiness StrategyMarketing InsightsIntegrated MarketingMarketing CommunicationConsumer Research

Publications per year

1974–2021

28

Publications

28

Corporate marketing and service brands ‐ Moving beyond the fast‐moving consumer goods model

Malcolm McDonald, Leslie de Chernatony, Fiona Harris · European Journal of Marketing · 2001 · 348 citations

Consumer Research, Brand Strategy, Service Branding +17

Factors for Success in Customer Relationship Management (CRM) Systems

Hugh Wilson, Elizabeth Daniel, Malcolm McDonald · Journal of Marketing Management · 2002 · 261 citations

Key account management: Theory, practice and challenges

Malcolm McDonald, Tony Millman, Beth Rogers · Journal of Marketing Management · 1997 · 211 citations

Business-to-business Research, Money Management, Management +18

Ten barriers to marketing planning

Malcolm McDonald · Journal of Marketing Management · 1989 · 82 citations

Consumer Research, Brand Strategy, Marketing Function +18

Market segmentation: organizational archetypes and research agendas

Mark Jenkins, Malcolm McDonald · European Journal of Marketing · 1997 · 79 citations · Full text

Organizational Archetypes, Organizational Structure, Implicit Level +14

Rows per page

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