Elaine Wallace

Consumer engagement with self-expressive brands: brand love and WOM outcomes

Elaine Wallace, Isabel Buil, Leslie de Chernatony · Journal of Product & Brand Management · 2014 · 488 citations

Facebook Social Network, Digital Marketing, Consumer Research +25

Who “Likes” You … and Why? A Typology of Facebook Fans

Elaine Wallace, Isabel Buil, Leslie de Chernatony et al. · Journal of Advertising Research · 2014 · 139 citations

Likes ”, Digital Marketing, Fan Communities +26

Building bank brands: How leadership behavior influences employee commitment

Elaine Wallace, Leslie de Chernatony, Isabel Buil · Journal of Business Research · 2012 · 133 citations

Management, Business, Organizational Commitment +5

Consumers’ self-congruence with a “Liked” brand

Elaine Wallace, Isabel Buil, Leslie de Chernatony · European Journal of Marketing · 2017 · 131 citations

Digital Marketing, Brand Strategy, Consumer Research +22

Do brand relationships on social media motivate young consumers’ value co-creation and willingness to pay? The role of brand love

Elaine Wallace, Pedro Torres, Mário Augusto et al. · Journal of Product & Brand Management · 2021 · 120 citations · Full text

Digital Marketing, Consumer Research, Brand Strategy +23