Isabel Buil - Concepedia

Author

Isabel Buil

Also Known As

Buil, Isabel, Departamento de Dirección de Marketing e Investigación de Mercados. Escuela Universitaria de Estudios Empresariales. Universidad de Zaragoza. C/ María de Luna s/n. Edificio Lorenzo Normante. 50.018 Zaragoza. España. Email: ibuil@unizar.es, I. Buil, I. Buil Carrasco, Isabel BUIL, Isabel Buil, Isabel Buil Carrasco

Publications

5.7K

Citations

H-Index

137

Concepts

All Affiliations

Universidad de Zaragoza Ollscoil na Gaillimhe – University of Galway Aston University Università della Svizzera italiana

About

Isabel Buil is an author at Universidad de Zaragoza specializing in management, business, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	22	23	3.5K
2	Arts	8	8	1K
3	Education	8	8	1.7K
4	Health Sciences	2	2	123
5	Engineering	1	1	78

Isabel Buil

Publications

5.5K

Citations

H-Index

Page 1

	Year	Citations
Transformational leadership and employee performance: The role of identification, engagement and proactive personality Isabel Buil, Eva Martı́nez, Jorge Matute International Journal of Hospitality Management Leadership DevelopmentOrganizational IdentityProactive PersonalityTransformational LeadershipEmployee Performance	2018	743
Using clickers in class. The role of interactivity, active collaborative learning and engagement in learning performance Lorena Blasco‐Arcas, Isabel Buil, Blanca Hernández Ortega, Computers & Education Interactive LearningE-learningLearning SciencesCollaborative LearningEducation	2012	548
Consumer engagement with self-expressive brands: brand love and WOM outcomes Elaine Wallace, Isabel Buil, Leslie de Chernatony Journal of Product & Brand Management Facebook Social NetworkDigital MarketingConsumer ResearchBrand StrategySocial Influence	2014	488
Examining the role of advertising and sales promotions in brand equity creation Isabel Buil, Leslie de Chernatony, Eva Martı́nez Journal of Business Research MarketingAdvertisingManagementConsumer ResearchBusiness	2011	478
The influence of brand equity on consumer responses Isabel Buil, Eva Martı́nez, Leslie de Chernatony Journal of Consumer Marketing MarketingBrand Equity DimensionsConsumer UncertaintyMedia MarketingManagement	2013	372
Enhancing user engagement: The role of gamification in mobile apps Paula Bitrián, Isabel Buil, Sara Catalán Journal of Business Research	2021	366
A cross‐national validation of the consumer‐based brand equity scale Isabel Buil, Leslie de Chernatony, Eva Martı́nez Journal of Product & Brand Management International MarketingBrand StrategyConsumer ResearchMeasurement InvarianceBrand Loyalty	2008	266
Who “Likes” You … and Why? A Typology of Facebook Fans Elaine Wallace, Isabel Buil, Leslie de Chernatony, Journal of Advertising Research Likes ”Digital MarketingFan CommunitiesBrand StrategyConsumer Research	2014	139
From internal brand management to organizational citizenship behaviours: Evidence from frontline employees in the hotel industry Isabel Buil, Eva Martı́nez, Jorge Matute Tourism Management MarketingInternal Brand ManagementManagementHospitality MarketingBusiness	2016	139
Building bank brands: How leadership behavior influences employee commitment Elaine Wallace, Leslie de Chernatony, Isabel Buil Journal of Business Research ManagementBusinessOrganizational CommitmentBusiness LeadershipHuman Resource Management	2012	133

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