Isabel Buil

Transformational leadership and employee performance: The role of identification, engagement and proactive personality

Isabel Buil, Eva Martı́nez, Jorge Matute · International Journal of Hospitality Management · 2018 · 743 citations

Leadership Development, Organizational Identity, Proactive Personality +13

Using clickers in class. The role of interactivity, active collaborative learning and engagement in learning performance

Lorena Blasco‐Arcas, Isabel Buil, Blanca Hernández Ortega et al. · Computers & Education · 2012 · 548 citations

Interactive Learning, E-learning, Learning Sciences +7

Consumer engagement with self-expressive brands: brand love and WOM outcomes

Elaine Wallace, Isabel Buil, Leslie de Chernatony · Journal of Product & Brand Management · 2014 · 488 citations

Facebook Social Network, Digital Marketing, Consumer Research +25

Examining the role of advertising and sales promotions in brand equity creation

Isabel Buil, Leslie de Chernatony, Eva Martı́nez · Journal of Business Research · 2011 · 478 citations

Marketing, Advertising, Management +9

The influence of brand equity on consumer responses

Isabel Buil, Eva Martı́nez, Leslie de Chernatony · Journal of Consumer Marketing · 2013 · 372 citations

Marketing, Brand Equity Dimensions, Consumer Uncertainty +14