Blanca Hernández Ortega

Using clickers in class. The role of interactivity, active collaborative learning and engagement in learning performance

Lorena Blasco‐Arcas, Isabel Buil, Blanca Hernández Ortega et al. · Computers & Education · 2012 · 548 citations

Interactive Learning, E-learning, Learning Sciences +7

Age, gender and income: do they really moderate online shopping behaviour?

Blanca Hernández Ortega, Julio Jiménez, Ma José Martín · Online Information Review · 2011 · 410 citations

Customer Satisfaction, Behavioral Decision Making, Digital Marketing +25

Customer behavior in electronic commerce: The moderating effect of e-purchasing experience

Blanca Hernández Ortega, Julio Jiménez, Ma José Martín · Journal of Business Research · 2009 · 283 citations

Customer Experience, Customer Satisfaction, Online Customer Behavior +12

Key website factors in e-business strategy

Blanca Hernández Ortega, Julio Jiménez, Ma José Martín · International Journal of Information Management · 2009 · 189 citations

Business Intelligence, E-business Model, E-business +7

Environmental disclosures and compulsory accounting standards: the case of spanish annual reports

Fernando Llena Macarulla, José Mariano Moneva Abadía, Blanca Hernández Ortega · Business Strategy and the Environment · 2006 · 171 citations

Compulsory Accounting Standards, Spanish Annual Reports, Engineering +21