Concepedia

Ma José Martín

MJ

9

Publications

1.3K

Citations

9

H-Index

2008

Active since

Affiliations

Universidad de Zaragoza(Current)

Ma José Martín is an author at Universidad de Zaragoza specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingE-businessCustomer SatisfactionTechnologyDigital MarketingStrategic ManagementUser ExperienceBusiness Strategy

Publications per year

2008–2011

9

Publications

9

Age, gender and income: do they really moderate online shopping behaviour?

Blanca Hernández Ortega, Julio Jiménez, Ma José Martín · Online Information Review · 2011 · 410 citations

Customer Satisfaction, Behavioral Decision Making, Digital Marketing +25

Customer behavior in electronic commerce: The moderating effect of e-purchasing experience

Blanca Hernández Ortega, Julio Jiménez, Ma José Martín · Journal of Business Research · 2009 · 283 citations

Customer Experience, Customer Satisfaction, Online Customer Behavior +12

Key website factors in e-business strategy

Blanca Hernández Ortega, Julio Jiménez, Ma José Martín · International Journal of Information Management · 2009 · 189 citations

Business Intelligence, E-business Model, E-business +7

Extending the technology acceptance model to include the IT decision-maker: A study of business management software

Blanca Hernández Ortega, Julio Jiménez, Ma José Martín · Technovation · 2008 · 127 citations

Engineering, Business Management Software, Business Intelligence +13

The impact of self-efficacy, ease of use and usefulness on e-purchasing: An analysis of experienced e-shoppers

Blanca Hernández Ortega, Julio Jiménez, Ma José Martín · Interacting with Computers · 2008 · 121 citations

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